Three core campaigns every small business can take advantage of to grow an audience and increase thier bottom-lines.
If there was any one thing you could point out across the board when it comes to building your brand. It would most likely be targeting the right audience. Video Marketing Programs are no different.
Building a clear message around your brand’s value can be complicated, but it doesn’t have to be.
We believe the most common reason many companies get this wrong or skip it all together, is the process in which they started the journey. If you’ve somehow missed it while getting to know us here at Got Next Media and Startup Experience 360, our company training program. We’re all about the process.
So what is the process? For us, it starts with the homepage of our website. Here you’ll find our workflow Plan, Create, Test, Engage.
But more importantly, you’ll find what we believe to be the roadmap for any company transitioning their analog business into a digital commerce business, and onto digital platforms. Having a true desire to grow and scale.
Why is video marketing so important to smaller businesses and brands?
There’s plenty of videos that point out tip after tip and full of statistics on this topic. Here’s one by Hubspot The Complete Guide to Creating a Video Marketing Strategy that’s crazy awesome. While this blog post has so much information stuffed into an easy to digest post. There’s no need to be redundent.
I’ll focus more on the benifits of understanding video marketing for small bsuiness and how to start transistioning your company into a content machine.
- How consumers prefer to get their content
- Video Conversion Rates
So I’m not going to burn that bridge again here. What I want to focus on speaks more to our Value Proposition of helping brands do more for less.
But if you’re like so many are even if the video is the way to go ear. You’re still asking yourself the question “how do I get this darn message into the video, where it can do some good”
understanding how digital and video marketing fit together can change everything about your business.
Truth be told, not very much at all. The differences are more rooted in the processes and perhaps the results. Let me explain by first taking a look at the similarities, from there we’ll move into best use cases, and then finish up with how they should be used together.
Of the similarities these two strategies share, by far, the most important is building buyer personas.
Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization.
The above definition by Hubspot tells us everything we need to know about one of the most important actions you can ever take, before starting your business or launching new products and services. In fact, you can say both digital and video marketing can’t effectively support business growth.
Many of the new companies we work with either don’t fully understand the process of building buyer personas or eliminate it altogether. This is a grave mistake for two reasons.
- When you don’t take the time to define your customer nothing you do can be measured. Becuase nothing can be measured, nothing can be truly gained. Growth comes from understanding both what is not working, and what is working, and for who.
- When you have not defined the target, you can not build-out effective marketing and promotional campaigns. What this means, if you are using these two tactics, chances are pretty high you’re wasting valuable time, resources, and money. Three things no small business can afford to do.
So understanding how to develop multiple levels of buyer persona will skyrocket both your digital marketing and video marketing efforts altogether.
A few other notable similarities these strategies also share:
- Search Engine Optimization (SEO)
- Marketing Automation
- Email Marketing
- Pay-Per-View or Click
- Inbound Marketing
Now that we can see how these two strategies are alike. Let’s look at…
Some Best Use Cases for Digital and Video Marketing.
In all honesty, I’ll be leaning a little towards video marketing in this segment. The reason, well, digital marketing in this age of online business touches every facet of our lives. It’s almost impossible to turn on a TV (for those who still do that type of thing), go on the internet, or interact with your mobile device without being touched by its influence.
While it can safely be said that so does video. Especially, when you’re referencing the likes of Youtube, Vimeo, and FaceBook. Video Marketing has just started taking a front and center position these last 2-3 years.
Heres 20 Statistics That Should Make You More Aggressive About Video Marketing in 2017 provided by INC. take a second review and think about how to factor them into your business.
I know what you’re thinking. But Fred, it 2018 now, why are you showing us 2017 statistics. News-flash everyone, the world doesn’t change as fast as many skilled marketers would have you believe. Don’t believe all the hype and don’t spend your hard earned cash buying into it either.
Now that we have taken some time to better understand how these two strategies work together. Our next order of business will be