Mastering brand storytelling is mastering audience building and business growth.
We have a passion for telling stories and revealing new brands.
At our core, Brand Storytelling is something we love to dig down deep and get our creative hands dirty. This is because at the heart of any successful campaign lies a simple objective – show the consumer the value of your service or product.
As a full-suite branding service, Got Next Media combines strategy, design, copy, advertising, and research into a creative brand consultancy, designed to work with smaller companies.
Why is brand storytelling so important?
The real reason; people need stories. We need something we can see ourselves in or at the very least, escape from our current lives; even if just for a minute or two. This is true no matter what you’re doing including — growing your business.
We’ve heard it talked about many times. We see it every day in larger brands we interact with on a daily base. In fact, it is now considered to be the brand new marketing in many business circles. You can check out and awesome article where Jon Simmons, Skyword, interviewed perhaps one of the greatest storytellers in the business today Robert McKee and you can read it Why Brand Storytelling Is the New Marketing
How can smaller brands take advantage of brand storytelling?
We think a big misconception with small businesses is that many of these concepts are for the more established brands. At Got Next Media, we think brand storytelling is for every brand — large or small.
Digital Marketing has opened up the door for us all to share not only what is passion is, but also, how we can help others fix their problems or solve issues. This makes it more important than almost any other avenue to grow our business. It’s simply a matter of human connection.
How we help smaller brands master brand storytelling?
The first step is attending one of our local brand storytelling workshops. In our workshops, we focus on crafting the brand promise and value proposition. We feel this is the most important, but overlooked process with less established companies. Research shows two reasons for this:
- Lack of Time
- Industry Over-pricing
Let’s look deeper at these two opportunities to do bigger things. Many companies, especially new startups and small shops suffer from lack of time. This is no secret. However, the reason is not what most blame it on.
These reasons usually take the form of too much to cover, too much to do with a small staff, I’m a one-man or woman shop, we’re focusing on too many priorities, getting our website up, and many, many, many more.
shop When asking a small startup whats the number reason why they’re unable to achieve most of the things they’ve set out to do