Why is Cross-Channel Marketing so important, and why do most small businesses overlook it?
Cross-Channel Marketing is a practice that integrates the use of all available channels and devices to connect and engage with customers in a flexible and unique way.
When setup correctly, it allows your business to hurdle a few major obstacles so many business face as they are getting started or as they develop online/offline digital strategies.
These strategies can cover:
In addition to these key growth channels; Brand Messaging, is perhaps the most important.